Media Strategy in Presidential Campaigns: The Case of 2016
Event Details
06:00PM - 08:30PM
Map address
With the election of 2016 only a few weeks away, please join us for a timely and fascinating talk by Stanford professor Shanto Iyengar about media strategy. Thus far, the 2016 presidential campaign has debunked much of the conventional wisdom concerning candidate strategy. Professor Iyengar will examine the role of candidate rhetoric, news coverage and advertising as key determinants of candidate support and consider how political polarization has altered the nature of campaigns.
Shanto Iyengar is the Harry and Norman Chandler Professor in Communication, a professor of political science and senior fellow, by courtesy, at the Hoover Institution. His teaching and research address the role of mass media in democratic societies, the conduct and effects of political campaigns, and the psychology of voting. His current work investigates the polarization of news audiences in the United States and abroad. Additionally, Professor Iyengar directs the Political Communication Laboratory, which works on large-scale content analysis of news and elite rhetoric and experimental studies of political polarization. He has written several books, including, “Media Politics: A Citizen's Guide” and frequently contributes to WashingtonPost.com and other media outlets.
Cosponsored by the Stanford Club of San Francisco and the Stanford Club of Marin, with thanks to Richard Zolezzi '77 and Nixon Peabody for hosting the event.
Reception with drinks and snacks begins at 6:00. The talk will begin at 7:00.
PLEASE REGISTER EARLY AS SPACE IS LIMITED.
