Present with Flair

Jim will discuss: What makes certain products gain mass appeal and draw customers to wait in line for the latest version? Why do some restaurants book out weeks in advance and create a buzz? How do certain employees energize colleagues and elicit enthusiastic participation? What sets these notable products, services, and employees apart is their flair—their charm, panache, liveliness—that energizes.

An old marketing saying states that people buy on emotion and justify buying rationally. Jim will address how to create an emotional connection that energizes. Today, we are all selling in some sense, whether building a product to sell or convincing colleagues and clients to adopt our ideas. If you energize customers and clients, you will sell more and at premium prices. Like Apple. If your briefings and reports energize colleagues, they will remember, follow up, and use your results. The talk will show that anyone can create inspiring flair—in products and in your own daily reports, briefings, and meetings.

Jim will also cover the writing and publishing of his book. You'll learn how to develop a book concept that will engage publishers, find a publisher (including whether you need an agent), write the book, and market the book.

After the event we'll head to a local bar to continue the discussion.