Our moderator will be Kelsey Robinson. A partner at McKinsey & Company specializing in Digital Marketing & Sales and Retail Practices, Kelsey has over nine years of experience in B2C marketing serving retail, technology, travel and media clients. Prior to joining McKinsey, she spent over four years at Digitas, a leading global digital advertising agency. Kelsey holds an M.B.A. from Harvard Business School and a B.S. in Management Science from MIT.
Panelists for the event are:
Susan Mac Cormac is a corporate partner at Morrison Foerster, where she serves as Co-chair of the Energy and Clean Technology Groups, and Chair of the Impact and Social Enterprise Practice. She has extensive experience representing start-up to late-stage private companies and investors, with specific expertise in equity financings, new corporate forms and hybrid or tandem structures which marry for-profit and non-profit entities. She is perennially recognized as a leading attorney in her field and was named a California Lawyer of the Year in 2012 and 2016, and 2015 Financial Times Most Innovative North American Lawyer for her work championing impact investing and social enterprise legal innovation. Susan lives in the Presidio National Park with her husband and three young sons.
Ashley Roof began her career as an advertising strategist for Google, creating marketing strategies for hundreds of companies, including Sony, Zappos, Under Armour and Barneys New York. She then shared her expertise as the head trainer for Google strategists across the Asia Pacific region. Upon her return to the Bay Area, Ashley became a marketing director at Art.com, the world’s largest retailer of art. Subsequently, Ashley founded her own digital consulting firm, DigiMarketeer, LLC, through which she strategically advises executive leadership teams at companies in key stages of digital growth. Her industry specialties include CPG, Retail, E-commerce, and Local SMB. Ashley has also created a publishing imprint, Grass Roof Publishing, through which she has published “The Sita Chronicles,” a seven-book epic fantasy series based on Hindu mythology.
Kim Wright-Violich, 2000 to 2012, was the CEO of Schwab Charitable, a non-profit corporation founded by Charles Schwab and Co. to provide turnkey charitable asset management and philanthropic services to investors. Kim oversaw Schwab Charitable’s growth from a start-up to the second-largest donor advised fund in the U.S. Under Kim’s leadership, Schwab Charitable partnered with the Grameen Foundation to create a program that allowed donors to dedicate a portion of the funds in their accounts to guarantee loans to micro-entrepreneurs around the globe. Currently, Kim is the Managing Partner of Tideline, a consulting firm that provides tailored advice to clients developing impact investing strategies, products and solutions. A recognized influential voice in the industry, Kim is widely published and quoted, including in The Wall Street Journal, BusinessWeek, CNBC, and Bloomberg. She has lectured on impact investing, strategic philanthropy and governance. Kim lives on the beach in Marin County to provide an incentive for her three recently-out-of-college children to visit often.
